Jul 28, 2021
A mastery of words is an essential part of what we do in Communications. We must be able to write clearly and concisely to ensure we’re understood. However has the profession lost the ability to write? Matt and Andrew discuss the importance of writing clearly…
Think of writing like a muscle, says Andrew Brown....
Jul 14, 2021
Are there too many extroverts in PR? Is buying influence morally acceptable? Is lobbying a good or a bad thing? We chat about the industrialisation of lobbying. Is it immoral to lobby? Thorny issues are up for discussion in this edition of The Little Questions podcast.
How comfortable do you feel using your...
Jul 13, 2021
Why do so many people consider themselves an expert in Communications? Is it an art or is it a profession?
In this episode we discuss the dabblers - the people who think they can do our jobs purely because we all communicate!
Apella partners Matt Young and Andrew Brown discuss whether Communications is a trade, like...
Jul 6, 2021
Why do so many people consider themselves an expert in communication? Is it an art or is it a profession?
Are there too many extroverts in PR? Is buying influence morally acceptable? Is it immoral to lobby?
A mastery of words is an essential part of what we do in communications. We simply must be able to write clearly...