Oct 7, 2026
How long should it take to get a communications project approved? The answer can either be hours or an entire annual cycle.
In this episode of Little Questions, Apella partners and hosts Jenny Scott and James Kirkup explore why sign-off gets stuck and how communications leaders can help projects move forward...
Sep 16, 2026
Is the press release dead, or just living on in a different form? In this episode of The Little Questions, hosts Jenny Scott and James Kirkup, both Partners at Apella Advisors, compare journalist habits and modern comms strategy. They discuss how AI, owned channels, and trusted relationships are reshaping story...
Jul 15, 2026
In this episode, James Kirkup and Jenny Scott look at how organisations talk about gender and sex in their communications, and where that talk goes wrong. They discuss recent election campaign mistakes, media habits, and corporate messaging, and set out what authentic, evidence-based engagement looks like in practice.
Jun 24, 2026
AI is your newest colleague but is it your biggest communications risk?
In this episode of Little Questions, the podcast from Apella Advisors, hosts Jenny Scott and James Kirkup dive into the growing challenge of artificial intelligence in corporate communications. From AI-generated legal submissions that land firms in...
Jun 3, 2026
What happens when a casual political joke in a "private" employee Facebook group explodes into a national media crisis?
In this episode of Little Questions, the podcast from Apella Advisors, hosts Jenny Scott and James Kirkup get into the messy reality of modern corporate communications: politics has spilled into...